I think this is a great article, but I would almost say that the most important part about marketing your software product as a one person founder is building u

I think this is a great article, but I would almost say that the most important part about marketing your software product as a one person founder is building up your influence in at least ONE channel that your target market hangs out. You get a few benefits from this: 1. You get to iterate on what they say they like/hate in your beta much better/faster...which allows you to make a product that has a really, really solid market fit. 2. You gain credibility and trust in your chosen community and can launch your product with enough initial sales to be profitable more or less right off the bat (talking smaller SaaS stuff here) I like the suggestions in the post, but I would almost say that you should strip it down to one channel of traffic to your market, build your credibility, use that channel to develop a badass product that people will shell out cash for, and then worry about the remarketing, cross selling, etc after you're off and rolling.