What you are talking about is tangential to your point. Purely for the sake of argument let's accept your premise for the moment that men are more concerned wi

What you are talking about is tangential to your point. Purely for the sake of argument let's accept your premise for the moment that men are more concerned with pragmatism than women. It does NOT logically follow that men are less influenced by marketing than women. You are pretty easily refuted by basically every beer commercial ever. Likewise the trucks you point to - show me a truck advertisement where an engineer comes out and explains exhaustively why this truck is better designed. That basically never happens, instead you get shots of the truck driving over mountains while "fk yea" rock music plays in the background and the truck is shown hauling giant weights around. There certainly are differences in the way men and women think about things (in a general overall sense)...and I have no doubt that the WAYS in which things are marketed differ between men and women (in a general overall sense)...that doesn't mean women are somehow "more susceptible" though. The fact that advertising to men is just as common as advertising to women suggests they are about equally effective. If you want to suggest otherwise you need to provide actual evidence.