You are stretching on all of you examples. The Men's Warehouse commercials are as I described before, they talk about looking good for a function - work but li

You are stretching on all of you examples. The Men's Warehouse commercials are as I described before, they talk about looking good for a function - work but life also. This is the pragmatic men's marketing. It's not the 'expensive so it must be good' branding that is on a lot of female products. When was the last Disney 'prince' movie? Aladdin? Lion King? Meanwhile, Disney has now deemed Mulan and Tinker Bell as a princesses, there is now an African-American princess (Princess and the Frog), they added another pretty, white princess (Rapunzel from Tangled), a Scottish princess (Brave) and Disney is adding a hispanic princess[1] (although light on the hispanic). Girls have been sold the knight in shining armor. Boy could care less about princesses they just want be an action hero. Diamond advertisements that talk about 'investment' are for men, but there aren't many of those. It's all about 'forever', 'love', etc, which are emotional pleas to women. And the Superbowl has A TON of women watching[2]. It's sexist to think otherwise. The NFL is openly courting women as a way to increase viewership[3]. [1] http://www.examiner.com/article/disney-s-princess-sofia-the-first-the-first-hispanic-disney-princess http://www.examiner.com/article/disney-s-princess-sofia-the-... [2] http://jamiedunham.wordpress.com/2013/02/03/marketing-to-women-women-watching-super-bowl-too/ http://jamiedunham.wordpress.com/2013/02/03/marketing-to-wom... [3] http://www.nytimes.com/2013/01/06/sports/football/nfl-hones-message-for-its-female-fans.html?_r=0 http://www.nytimes.com/2013/01/06/sports/football/nfl-hones-...