I don't know if I can think of any major software company, that is not purely consumer focused, that doesn't have some sort of professional services group (Amaz

I don't know if I can think of any major software company, that is not purely consumer focused, that doesn't have some sort of professional services group (Amazon AWS may be an exception - but they did have some talented "advocates" or "champions" early on that must have supported early customers). Enterprise software lives and dies by the quality of the professional services teams working on it. They will typically custom implement v1 and v2 of any new features that should go into the product, as there will usually be customer willing to pay for those features ahead of the product road map. This is where you can get solid gold. Product managers/owners who ignore this will end up writing useless features that don't work the way the customers need them to.