3 ms·
While De Beers business plan was/is genius, i think Swaroski topped it. While De Beers sells useless rocks for top prices, Swaroski sell glass imitates of these
by fosap 14y ago
While De Beers business plan was/is genius, i think Swaroski topped it. While De Beers sells useless rocks for top prices, Swaroski sell glass imitates of these for similar prices.
- alan_cx 14y agoIt gets better. Mrs Me used to work for Swarovski, who sell "crystal", which basically differs from glass by lead content. Except, the lead content has been regulated down and now their "crystal" is essentially just fairly high spec glass. Had this "crystal" been invented today, it would be called glass.