2 ms·

one flaw on the estimates: it assume 100% of the uses leave the popunder running. anyone have any data on the effectiveness of popunders? this is one area i ne

• Zimahl 14y ago
  Effectiveness? Like click-through rate? It's irrelevant in this model, really. The popunder loads the page that loads all of the other ad-clicking domain pages, and since it's a popunder it's probably not noticed until the browser has loaded the entire contents. It's damn brilliant. Paying $3k for low-end $500k? That's a great ROI.
  • gcb0 14y ago
    my point is: how many people even let the popupunder load? i visit a few forums that have popunders for the first sessio n click. it's almost a knee jerk reaction to close the window while i wait for the forum index to load. He is making the assumption that 100% of the visits translates to a popunder being able to do it's thing. I just want to know if the real world the number is 99% or 10%.
• bjourne 14y ago
  The described scheme has nothing to do with popunders really. A hidden iframe is loaded in which the advertisers ad is "displayed" and the publisher gets payed on cpm. The user doesn't even get to see the ad.