"But in the real world people do use "Alt Med" for treatments that have shown efficacy already." You're investing in their false modality by using it to define

"But in the real world people do use "Alt Med" for treatments that have shown efficacy already." You're investing in their false modality by using it to define actual medicine, in the same way that people market "homeopathic" OTC based on actual ingredients and not "water memory".