Great first show, love that they kicked off discussion around naming and branding. It's usually one of the first issues to come to surface amongst founders, an

Great first show, love that they kicked off discussion around naming and branding. It's usually one of the first issues to come to surface amongst founders, and one of the most misunderstood areas of importance in my belief. I also think it's worth noting that the bar for consumer sites / services is set pretty high now. So while server and infrastructure costs are decreasing, one should probably put some of those costs savings into developing a great brand (very important in B2C). After all, infrastructure costs decrease with competition — marketing and branding increase. It's pretty surprising what a well-executed brand can do for you, I consider it low hanging fruit with the right person managing it; however, when mismanaged it can turn into a your own barrier.