Since I've read that "innocent" book, I'd like to give another perspective. Many entrepreneurs are not willing to get into the consumer goods business because o

Since I've read that "innocent" book, I'd like to give another perspective. Many entrepreneurs are not willing to get into the consumer goods business because of the giant competitors like P&G, Unilever and Coca Cola. That's why innocent's founders emphasised starting "small" in their book. They started the business in a kitchen and eventually won the battle (sort of) by creativity. That's why stories like innocent and Method are so inspiring.