This is EXACTLY what I've been saying. To me, thats just a testing/proving ground. Get some buzz about the idea, and then try to license it to reality tv show

This is EXACTLY what I've been saying. To me, thats just a testing/proving ground. Get some buzz about the idea, and then try to license it to reality tv shows/celebs/iraq war reporter/hot girls/anything else thats more entertaining than startup founders.