Both Coca-Cola and Pepsi don't have great track records launching home-grown premium smoothie/juice offerings. Many of the premium brands they run - Naked, Odwa

Both Coca-Cola and Pepsi don't have great track records launching home-grown premium smoothie/juice offerings. Many of the premium brands they run - Naked, Odwalla, etc - came via acquisitions. Given that Coke started with a ~15% stake in Innnocent before building it up to 90% I think it's rather more likely they simply rolled up with a huge barrow of money. It's hard to maintain your 'ethical' stance when somebody is trying to give you millions of dollars (see also, Ben & Jerry's).