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Real-world A/B testing in action :) This is pretty much the founding myth of Innocent though: it's the story everyone tells about them.
by pja 14y ago
Real-world A/B testing in action :)
This is pretty much the founding myth of Innocent though: it's the story everyone tells about them.
- unwind 14y agoYes, it's a famous story. And a nice company! Isn't this completely different from A/B testing, though? I'm certainly no web developer, but my understanding is that "A/B testing" refers to the practice of fielding two separate implementations of the same feature, and measuring which works best. Then that is kept as an improvement. For Innocent I guess A/B testing would be to launch two different smoothies under the same name, and see which "wins" by tracking sales ... And who knows, perhaps they alread do that?
- pja 14y agoTrue, it's not really A/B testing. But it is sampling the "real-world" customer view of your product in an interesting way that avoids many of the selection problems you get with a survey-type approach.