> we want to retain the right amount of ThinkPad-ness that satisfies our loyal customers who’ve always valued it while modernizing ThinkPad under the influences

> we want to retain the right amount of ThinkPad-ness that satisfies our loyal customers who’ve always valued it while modernizing ThinkPad under the influences of consumerization’s focus on simplicity, interoperability and connectedness Why not just use/create another brand like the IdeaPad?