"With monetization offsetting some of the cost, the team estimated they could bootstrap their way through the first year. “" This is not bootstrapping. They ar

"With monetization offsetting some of the cost, the team estimated they could bootstrap their way through the first year. “" This is not bootstrapping. They are still taking millions in investment and it still requires a lot of connections in China to raise that kind of cash at anything approaching a good valuation. I'm guessing this guy is funded by people abroad. My experience with Chinese startups is that they are management-driven, taking money from insiders and developing complex management structures built on cheap programming labour. So you get a team of twenty people that end up doing a worse job at product development than two or three programmers in California, while spending a lot more money in the process.