I can totally understand where you're coming from with that perspective. Like Amazon, Heroku and other folks who are delivering valuable software through utili

I can totally understand where you're coming from with that perspective. Like Amazon, Heroku and other folks who are delivering valuable software through utility pricing, we do often have to answer why we charge what we do on a per-unit basis. This is particularly true of consumers of SIP products who have spent their entire lives outlaying huge capital expenditures to buy gear in order to get their business telephony apps running to connect their customers and employees and then connecting using another provider with a relationship governed by a different contract. Because the minutes used shows up on a different bill than the stuff that uses the minutes, it is easy to keep the two distant mentally. For Twilio, it shows up in the same place. What you pay for is a simple (and hopefully fun!) platform for changing the way your business communicates with everything you need to do it - IVRs, conferences, queues, voicemail, international, messaging and more. The way you pay is what we feel best aligns your interests with ours - only what you use, only when you use it. Like everyone else in startup tech, we hope we're delivering software at a price that reflects the value our customers get from it. This feels right for SIP From Twilio - hope you and others will continue to share your perspective if it doesn't work for you. Edit: fixed some typos.