When Google first came out and said they would default to secure search, the SEO industry got pretty heated. They initially said it would affect queries "in the

When Google first came out and said they would default to secure search, the SEO industry got pretty heated. They initially said it would affect queries "in the single digits". This number has grown much higher, with most people reporting 20-60% of traffic showing up in their analytics as "not provided". While most SEOs said this was monopolistic behavior by Google, attempting to take more market share from other ad networks (when you can't extract the keyword from the referring URL, it's harder to provide relevant ads), this is an example of secure search actually being quite useful. That said, it makes us all the more reliant on Google for more and more. There's definitely no easy answer here.