I am not sure. I think everyone needs help or at least recommendations, I just asked a good girl friend of mine what cologne I should be buying for spring/summe

I am not sure. I think everyone needs help or at least recommendations, I just asked a good girl friend of mine what cologne I should be buying for spring/summer, she suggests Bleu de Chanel. Guess what? I am buying it, and she is not even an expert, just someone I believe has good taste based on the feedback I receive from her previous recommendations. In other words, recommendation is very valuable and big business.