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On the flip side is Apple, which doesn't use metrics at all and relies entirely on guy design.

• ryanwaggoner 18y ago
  Do we have any proof of that? I have to believe that if Apple released a new version of Apple.com that caused a huge overnight drop in their online sales, they'd change it back. If they released a new iTunes Store design that caused sales to dry up, they'd fix it immediately. I'm not saying that every tiny little detail should be driven by the data, just that the goal of a business (even Apple) is profit. To the extent that your design doesn't support that, it's wrong.
  • unalone 18y ago
    It's been stated again and again that Apple doesn't run such tests on their products. They make their products to feel good for them. See, saying that sales are drying up is a completely different thing. You'd be stupid not to change from that. I thought your question was about the intuition-based design process, period, because you can design intuitively and NOT lose all your profit. The 37signals design isn't making sales dry up, for instance, even if they didn't run tests on it. It's subjectively a much better page. Obviously there a "don't do stupid stuff" rule in place, where if intuition is very, very wrong you slap the intuitor and start again.