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37signals uses testing for copywriting (headlines, specifically), a creative process. Do you think that's a mistake? http://www.37signals.com/svn/posts/1525-w
by ryanwaggoner 18y ago
37signals uses testing for copywriting (headlines, specifically), a creative process. Do you think that's a mistake?
http://www.37signals.com/svn/posts/1525-writing-decisions-headline-tests-on-the-highrise-signup-page http://www.37signals.com/svn/posts/1525-writing-decisions-he...
- unalone 18y agoNo! Nor do I think that it would necessarily be a mistake if they did it the other way. My idea is that what works for them, works. If they think copywriting tests help, then by all means they should go ahead - and apparently it worked for them.