After soundly drubbing the effectiveness of this symbolic event, the author finally suggests an alternative activity: "Focusing on green R&D might not feel as

After soundly drubbing the effectiveness of this symbolic event, the author finally suggests an alternative activity: "Focusing on green R&D might not feel as good as participating in a global gabfest with flashlights and good intentions, but it is a much brighter idea." ... with no information about how the average consumer is supposed to "focus."