I think that was the point. Ten years ago they said it would be silly, now it's successful. Ten years ago you'd be silly competing with Yahoo and AltaVista...

I think that was the point. Ten years ago they said it would be silly, now it's successful. Ten years ago you'd be silly competing with Yahoo and AltaVista... And no, I'm not suggesting making your search engine smell like food will help. That would be silly.