Is it so wrong that I... don't really mind? I feel bad admitting that, but I actually think it's kind of cool. Marketing is moving beyond "generically spam th

Is it so wrong that I... don't really mind? I feel bad admitting that, but I actually think it's kind of cool. Marketing is moving beyond "generically spam this to millions of people in this 'demographic'" to actually giving me personalized advertisements that I actually might be interested in. I treat it the same way as I treat the rest of my online identity: if I'm doing something I want to be anonymous I take steps to make it that way, such as using a throwaway account with cookies disabled. I recognize that when I buy store loyalty cards, I'm giving them access to my purchase patterns. It's a trade-off I make, and I don't put the responsibility for that decision on anyone but myself.