"Remember the eight-second rule. Consumers have eight seconds worth of patience while waiting for your pages to load. This is especially true for home pages. It

"Remember the eight-second rule. Consumers have eight seconds worth of patience while waiting for your pages to load. This is especially true for home pages. It's like the restaurant business mantra: Don't keep them waiting, or they'll leave and never return." - 37s manifesto. Wow. Now for Google a 500ms -- half a second-- lag for twice as many results per page means a 20% drop in traffic.