I've said the same thing. I term it "blank hardware." We're already seeing some convergence with cheap Chinese smartphones at unknown-to-America low prices.

I've said the same thing. I term it "blank hardware." We're already seeing some convergence with cheap Chinese smartphones at unknown-to-America low prices. And there's AllWinner, Rockchip, Mediatek, and other CPUs coming on line to challenge current incumbents. A brand name will still matter for reliability, warranty, service, exchange/refund, and the ego factor, but ultimately most of them will be indistinguishable from one another on the inside. EDIT: Typo correction.