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I think designers should use their gut and artistic skills to design. But I think the effectiveness of that design should be judged on some quantifiable set of

• unalone 18y ago
  Of course it is. There's no guide for "how to make money." Usually, wealth is created by making something that doesn't already exist. Similarly, the high-quality services that result from the impulsive process would be stifled if those same designers worried too much about quantification.