"So whether Redditors know it or not, there is a now a big 'deceive me' sign on their back. And marketers are going to try to take advantage of it." And what's

"So whether Redditors know it or not, there is a now a big 'deceive me' sign on their back. And marketers are going to try to take advantage of it." And what's new about this? As a consumer, I've had this sign on me since birth, haven't I?