It's the tragically hip syndrome, people only like companies that it gives them a social advantage to like and tell people about. In other words, obscure indie

It's the tragically hip syndrome, people only like companies that it gives them a social advantage to like and tell people about. In other words, obscure indie startups from Portland are more likable than global behemoths... Justin Bieber may be more profitable, but I get more street cred for telling you about Brainstorm http://brainstormbrainstorm.bandcamp.com/ http://brainstormbrainstorm.bandcamp.com/ The social economy of startup marketing is almost an exact parallel to that of independent music...