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I've been saying it since 2005, navigation on websites is often counterproductive because the vast majority of people are using a search engine to find the page
by pjbrunet 14y ago
I've been saying it since 2005, navigation on websites is often counterproductive because the vast majority of people are using a search engine to find the pages/information they want. All you have to do is look at your stats to see this is true. People may say they want navigation but the metrics say otherwise.
Meanwhile, according to Matt Cutts, Google has been penalizing websites with "bad navigation" (which is totally subjective, but I digress) meanwhile I'm nudging Google, "You guys are in the search business, don't you want people SEARCHING for pages instead of navigating to them?"
People want to search for pages. So why is Google discouraging them from searching and encouraging them to navigate, when first and foremost they are a search engine?
- pjbrunet 14y agoAnd let me state the obvious: most of the time search is faster than navigation. Several clicks and realizing your information is not available or not where it should be or not comprehensive enough vs. search which takes you directly to the most relevant result.