Reaching SMB owners at scale is not reay an issue. Has never been. Problem is most startups only care about online marketing. Which in this case, is not the rig

Reaching SMB owners at scale is not reay an issue. Has never been. Problem is most startups only care about online marketing. Which in this case, is not the right choice. Offline is the magic bullet here. Plus $10 may not seem a lot, but a Facebook page is $0. It also allows them to directly market to their niche. Try and achieve that with a stand alone website. And next to the HN crowd rest. owners might not seem tech savy. But they can sure see the value in marketing where their customers spend about an hour of their lives every day. They will never get that kind of attention on a stand alone website. Plus you would be surprised how knowledgeable people in the restaurant business are when it comes to tech. I just had someone not long ago ask me for a POS system with Facebook integration.