Slightly related: I think the "You'll love the iPhone..." campaign Apple just launched is a little tacky, and un-Apple-like. It reads like one of their Valent

Slightly related: I think the "You'll love the iPhone..." campaign Apple just launched is a little tacky, and un-Apple-like. It reads like one of their Valentine's Day or Back to School ads... except there's no holiday or event to back it up. Except, of course, it coincides with the S4 reveal. Even if unintentional, it's poorly timed.