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My research shows that businesses, such as restaurants, are mostly focusing on social networks for their online presence. Reasons are obvious: direct interactio
by orangethirty 14y ago
My research shows that businesses, such as restaurants, are mostly focusing on social networks for their online presence. Reasons are obvious: direct interaction with regional client base, targeted advertising, free business page with photo gallery, and comments/likes, and other minor stuff. I do t see how services like these can compete with that. Due to how they always end up having social widgets integrated into it. For $10 a month (which is $120/year), the owner can simply buy targeted advertising and get real tangible results.
- arbuge 14y agoI think restaurants would be ok with just $10/mo for a website. Most restaurant owners aren't too web savvy but I doubt they have a social-media-only policy when it comes to web presence. How you reach restaurant owners at scale is the hard part of this business. Same for any idea targeting local businesses.
- orangethirty 14y agoReaching SMB owners at scale is not reay an issue. Has never been. Problem is most startups only care about online marketing. Which in this case, is not the right choice. Offline is the magic bullet here. Plus $10 may not seem a lot, but a Facebook page is $0. It also allows them to directly market to their niche. Try and achieve that with a stand alone website. And next to the HN crowd rest. owners might not seem tech savy. But they can sure see the value in marketing where their customers spend about an hour of their lives every day. They will never get that kind of attention on a stand alone website. Plus you would be surprised how knowledgeable people in the restaurant business are when it comes to tech. I just had someone not long ago ask me for a POS system with Facebook integration.