Well as they mention midway through the article: it's not the URL, it's the analytics. Number of followers is a very coarse metric for twitter popularity, it w

Well as they mention midway through the article: it's not the URL, it's the analytics. Number of followers is a very coarse metric for twitter popularity, it would be very useful to know click-through rates to gauge which content draws more viewers. Right now it's hard to tell which updates "sell" better than others.