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Is copyright violation the new guerrilla marketing technique du jour? A decade ago, hotmail taught us the power of viral marketing. Now it seems like the yout
by johnrob 18y ago
Is copyright violation the new guerrilla marketing technique du jour? A decade ago, hotmail taught us the power of viral marketing. Now it seems like the youtubes of the world are teaching us the power of "controversy marketing":
1) Build a product that pisses off big fish
2) Let them scream at you
3) Leverage the ensuing brand recognition...
- Zev 18y ago//edit: Nevermind. Ignore this comment. I've been corrected by folasm87 & it turns out I misread the johnrob's comment and applied what he was saying to the wrong party. Of all the things lacking brand recognition in the global market, Harry Potter is not one of them. I don't think this is the case here.