In an indirect way, yes. Creating positive noise can attract more buyers/interest to the table, and that can put pressure on serious buyers like Dropbox to incr

In an indirect way, yes. Creating positive noise can attract more buyers/interest to the table, and that can put pressure on serious buyers like Dropbox to increase the price/make the offer sweeter. I really doubt it was only Dropbox knocking on Mailbox's door. Specially given the rumoured price (I also think there is a large equity component).