This is true for private companies. Public companies are owned by shareholders and I don't think many of them buy shares because company does some cool stuff, f

This is true for private companies. Public companies are owned by shareholders and I don't think many of them buy shares because company does some cool stuff, for example supports open standards. Shareholders want profit only, excluding all other considerations. This does not include shareholders that are also employed by the company, they may choose to optimize for something else, not only financial profit.