What's more is big data has the potential to do great good. For example Googles flu trends - http://www.google.org/flutrends/ http://www.google.org/flutrends/

What's more is big data has the potential to do great good. For example Googles flu trends - http://www.google.org/flutrends/ http://www.google.org/flutrends/ - already helps us plan and use our resources efficiently when it comes to responding to mass illness. As we plot a course to 9 billion people on the planet being able to detect trends like this will be essential. On a more personal level, it's also telling us we're all human and all make similar mistakes. It's also telling us a lot about what being human actually means. This has the potential to move us past taboos and stigmas and address deeper questions about how to make ourselves smarter, better, happier. Here an example would be porn - the funny tale of a scientist who tried and failed to find a male control group that didn't watch porn - http://arstechnica.com/science/2009/12/weird-science-fails-to-locate-a-porn-free-control-group/ http://arstechnica.com/science/2009/12/weird-science-fails-t... . Now we've learned we're all watching porn we can move on from questions of right and wrong and begin dealing with questions like is it making use happier, how do we deal with addiction, why does it make some of us addicted and so on. So plus one to more sunshine. Lets use that data to learn about ourselves