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Because it potentially diverts eyeballs away from your actual site. Not because of technology costs.
by tux1968 14y ago
Because it potentially diverts eyeballs away from your actual site. Not because of technology costs.
- mkr-hn 14y agoIt's the best of a lot of worse options. Social media is a shouting match, and newsletters are either spam filtered or ignored. People don't want to ignore it, but email is just a bad way to follow a lot of things. RSS readers offer a nice, compact list of all the things you want to read. I don't know what the click through rate is like on RSS feeds with a statistically useful subscriber count, but Google Reader says my feed has 11 subscribers, meaning those 3 people who came through on my last post are 27%. I don't get that kind of click through with hundreds of real people following my Twitter accounts, or thousands on G+. A million social media followers is meaningless if only 10,000 of them click your links, and any publisher with sense realizes that. Email is only slightly better: http://mailchimp.com/resources/research/email-marketing-benchmarks-by-industry/ http://mailchimp.com/resources/research/email-marketing-benc...