> Minus the hype one may have a product that could be quite successful But very likely won't, and the odds of being successful even going the full hype route a

> Minus the hype one may have a product that could be quite successful But very likely won't, and the odds of being successful even going the full hype route are small. Hype works so well in this industry that it's hard to fault people who balance the risk of blowback against the fact that hype gives a real boost to the already slim chances of big success. Especially when you follow the industry and see who wins and how much hype they (and their competitors) went with. There's truth in what you say, it adds risk, but it's a formula that works and you're preaching a conservative take to people already aiming for high risk, low probability goals.