The subject of the article seems to be important for Web 2.0 or mobile startups about ready to launch, but I don't quite know what to do with the article. So,

The subject of the article seems to be important for Web 2.0 or mobile startups about ready to launch, but I don't quite know what to do with the article. So, here I will ask. Commonly I hear two recommendations: (1) Launch with a minimum viable product (MVP); launch early; launch often. Don't do 'premature' optimization. (2) You have only one chance to make a good first impression. Maybe there is good in both (1) and (2); maybe one, the other, or both are BS. I see some conflict here between (1) and (2), don't see the conflict convincingly resolved in the OP, and remain undecided. My candidate 'compromise' position is at launch to try to stir up a lot of excitement but on the product emphasize up front that it is only a version 1.0, have a long TODO list, and are eager for feedback. Maybe mention the big goal on the horizon but maybe not. E.g., what is your reaction when you see some hype, try the product, and see only an MVP? Do you see the glass partly full or partly empty? Opinions, thoughts, examples, data, etc. requested.