WOT covers more than just malware or phishing. Measuring vendor reliability, for example, is something automated systems won't be able to do. The rating system

WOT covers more than just malware or phishing. Measuring vendor reliability, for example, is something automated systems won't be able to do. The rating system is meritocratic, meaning not all votes are equal. Users must prove themselves trustworthy before their votes are given any weight. No, we aren't selling website demographic data. Finally, the project was started in 2005, before Firefox had even phishing protection.