Why don't they sell Reader? Or spin it off as an independent company? Or put it up for auction? I can't think of when they've ever done anything like this with

Why don't they sell Reader? Or spin it off as an independent company? Or put it up for auction? I can't think of when they've ever done anything like this with one of their services, and I can only speculate why. But I can imagine there are lots of companies who would love to inherit a hard-core audience that large.