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>What is baffling is that Google can't or won't monetize a product with that many users. Shockingly, nerds that consume media via RSS don't tend to click on ad
by wyclif 14y ago
>What is baffling is that Google can't or won't monetize a product with that many users.
Shockingly, nerds that consume media via RSS don't tend to click on ads.
- martindale 14y agoBundles are where the money is at, not ads. Advertising is dead.
- eurleif 14y agoGoogle Reader didn't have ads. I've seen guesses that Google didn't want to risk upsetting media producers by displaying ads with their content.
- _delirium 14y agoI would've thought the readership data would be worth something as well, but perhaps they have that already via Google Analytics web-bugs?
- sergiosgc 14y agoGathering a specific demographic, such as Greader's is the dream of many startups. Specific demographics may require specific monetization strategies, but that hardly makes the business a flop. Sometimes, to score a goal you need to move the goal post. In this case, use a different monetization strategy.
- tomjen3 14y agoI used reader more than most sites, and would have paid for it.