I think branding can definitely be a factor in the success of a company, but it's certainly not a huge one. And you can always rebrand later. Here's a thread a

I think branding can definitely be a factor in the success of a company, but it's certainly not a huge one. And you can always rebrand later. Here's a thread about Wesabe vs. Mint: https://news.ycombinator.com/item?id=1746832 https://news.ycombinator.com/item?id=1746832 Here's the list of YC startups, from which you can infer whatever you want (I feel like success is unrelated to name quality): http://yclist.com/ http://yclist.com/