"he had the bad luck to get" In fact all of these rating and ranking systems (as well as public commenting) cause businesses to have to expend excess time and

"he had the bad luck to get" In fact all of these rating and ranking systems (as well as public commenting) cause businesses to have to expend excess time and energy to keep a small vocal percentage of customers happy for fear of backlash instead of concentrating on simply making a good or acceptable product that satisfies 95% of customers. I'm reminded of this sometimes when I read tripadvisor reviews where people go off because there is a bug in their room or the desk staff was having a bad day the particular day they arrived.