The very next sentence points out that the customer may be passed out and unable to form any opinion. Just reading your quote, though, (I read the comments bef

The very next sentence points out that the customer may be passed out and unable to form any opinion. Just reading your quote, though, (I read the comments before the article) I thought that the article was going to talk about how hard it is for even informed people to opt-out of expensive procedures. There was a news story just a week or two ago about a nurse refusing to perform CPR despite 911 demands, but the home the patient was in was set up to explicitly not perform CPR. Ezra Klein has linked before to "How Doctors Die". Here is the last HN talk about it https://news.ycombinator.com/item?id=5104430 https://news.ycombinator.com/item?id=5104430 (it has links to the prior talk on HN) Even doctors have to jump through incredible hoops to avoid ending up getting drastic procedures done on them, and even then there is no guarantee that the doctor in charge won't override your wishes and hook you up instead.