The article seems to be (primarily) framed in the context of a startup gasping for a last breath of air. It seems like this would also be tremendously valuable

The article seems to be (primarily) framed in the context of a startup gasping for a last breath of air. It seems like this would also be tremendously valuable advice for a company when times are good. Furthermore, it's thought provoking to consider the beneficiaries of US federal bailout money in this context.