Sucks for them, innovation doesn't always come at the right time for a big payday. But their payday can still be fantastic without (to my mind at least) ignorin

Sucks for them, innovation doesn't always come at the right time for a big payday. But their payday can still be fantastic without (to my mind at least) ignoring what kind of activities patents are supposed to protect. RR crops still boost demand for roundup and clones, competing on brand is a valid and proven strategy, and you can still sell RR(tm) branded seeds that you guarantee are roundup ready at perhaps a lower markup. And you can target your next herbicide immune crop at a patent protected herbicide.