Number 1 reason for restaurant failure in the first year.. undercapitalization. Initial capital investment in a food truck is higher than renting a location whi

Number 1 reason for restaurant failure in the first year.. undercapitalization. Initial capital investment in a food truck is higher than renting a location which already has a kitchen. You are basically setting yourself up for failure. Plus lets get down to the real money.. Profit margins in restaurants suck for the food items (unless you are high end); You make all your money on drinks + booze + deserts. But with food trucks a large percent of the people aren't purchasing drinks, booze, or deserts; as they are getting the items to go.