Embrace, extend, extinguish [1]. We have heard it before, with Microsoft, we are hearing it again with Google, and we will hear it again with someone else in t

Embrace, extend, extinguish [1]. We have heard it before, with Microsoft, we are hearing it again with Google, and we will hear it again with someone else in the future. [1] http://en.wikipedia.org/wiki/Embrace,_extend_and_extinguish http://en.wikipedia.org/wiki/Embrace,_extend_and_extinguish