> but the overhead is more than likely the same as a b&m You can't be serious. A food truck costs as much to operate as a B&M? One of the main points of the ar

> but the overhead is more than likely the same as a b&m You can't be serious. A food truck costs as much to operate as a B&M? One of the main points of the article is pointing out that's not the case: As a service that strips all the overhead costs of a restaurant down to the minimum requirements for selling food to customers, food trucks are also an irresistible metaphor for lean startups...